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The Auction house is where the most profit potential is in Warcraft. The reason for this is that in the Auction house there is a lot of price variability. One day Titanium Steel is 150G a bar, the next it’s 160g a bar (or 130g).

So it’s the variations that give you the player the opportunity to make and lose Warcraft gold. Selling to the NPC vendors that are dotted around the place does not offer variability. The prices they charge and buy for are fixed. SO if you have uncommon loot or decent crafting materials then these NPC vendors will not offer the best return for your efforts

If you are considering playing the auction house as if it were a market, then first you need to collect some data. 3G for 20copper ore might look like a bargain, but is it? Unless you have followed the price of copper ore for some time, then you don’t know.

My initial advice would be to download the Auctioneer add-on. This tool allows you to run a full scan of the auction house, and collect all the prices people are asking for every item in there. Run the scan, and then get on with powerleveling

Run the scan once a day, or perhaps once every two days to avoid double counting certain 48 hour auctions. It might be awhile until you have enough data to make a decent average.

Auctioneer will record all the asking prices and then put a percentage against every item you see in the auction house. This percentage is a ratio of the average asking price that auctioneer has found. So 90% means that the item is priced 10% below the average. Whereas 110% means it is priced 10% above.

With this information you can start to make judgements on what items are worth buying and selling at a later date (buy low sell high - just like the real world).

There are some huge shortcomings with auctioneer in the long run though.

Auctioneer records the asking price, and not the selling price. There can be a huge difference. Auctioneer does not know if an item sold. People put on extremely high prices for junk items (10,000g for 1 leather scrap for example) this happens quite a bit. It is a way of moving large amounts of gold around. Gold sellers use this method to give gold to the character who buys off them. Also some do it just in the hope that someone accidentally clicks on it and buys the item. Auctions are instant and none refundable remember. These huge prices can skew the average price. An item that should be 20 copper selling for 10,000g will ruin the average price that Auctioneer has taken.

What should be of more concern though is that the value of items changes over time. New items cost more, and then lose value over time. Blizzard increase and decrease the drop rates of certain things with every patch. A rare expensive trinket you have suddenly becomes very common and its value can plummet. Blizzard also change the stat values and level requirements of ingredients, weapons, armour and recopies all the time. This has a pretty quick effect on the value. If you are holding stock you could be wiped out very quickly.

However, to start with auctioneer is a great tool. Install it and run the scan. It certainly isn’t the be-all-and-end-all tool for making gold in Warcraft, but it is a tool that, used properly and knowing the pitfalls, can help you along the way to becoming a World of Warcraft Gold Generator.

Do you want to dominate the Warcraft Gold market? The download our free guide. Visit Free WoW Guide Blog to download it. If you just want to comment on this or any other post visit the Warcraft Information Exchange

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