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Anyone in search of the number one ranking on Google, or any other major search engine for that matter needs to have a good understanding of search engines, how they work, and how best to optimize your web site or blog. Don’t fret though. Search engine optimization techniques are well recognized and easily applied to any web site or blog.

To succeed with search engine optimization, you must focus on those techniques that have been proven to generate top rankings over the long term. There are many strategies being used today that may help in the short term but can only get your site banned. Here are the best techniques Ive used to dominate search engine rankings for almost any keyword phrase.

Choose your keywords carefully. Your chances of success for any website, landing page, or blog go up by more than 300 percent if you choose keywords carefully. By finding keywords that receive a fair number of searches yet have little competition, you can quickly and easily reach top placement. Start with internal navigation. Develop a simple navigational structure for your site. Use your keywords for these internal links and make sure your navigation is used consistently on each page. By having your keywords in your navigation, search engine spiders and browsers know where to find important and relevant content.

Don’t overlook meta tags. Some people think that meta tags are no longer valued by search engines. Even though meta tags are not as weighted as heavily as they once were, they are still important. Search engines use your title and description tags to display your listing. Additionally, this information is used to signal search engine spiders as to the relevant content on your web pages. Consistency is important to both search engines as well as those seeking information from your web site.

Make sure your web site is fast to load. Search engines want to make sure that browsers are having a good user experience. Nothing is more annoying than to click on a top search result only to have the page load slowly. Most users don’t have the patience to wait for pages to load and neither do the major search engines. Focus on fast load times and you will see higher rankings as a result.

It’s all about in-bound links. Today’s leading search engine uses a complex algorithm that puts a significant amount of weight on the number and value of in-bound links. The patented formula of Google PR captures the value of more than one hundred and twenty factors associated with each and every web page on the Net. The majority of these factors are dependent upon link value and significantly influence Google search results.

When it comes to search engine optimization there’s some good news. Even though Google and the other search engines do not fully disclose their search algorithm, we do know a number of things about how they work. This knowledge, gained through the analysis of many websites can help guide us on where to focus our optimization efforts.

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