How To Achieve Search Engine Friendly Web Design
When you commission the building of your website, the biggest focus for you and quite often your designer is the design. We all want our sites to look great with great graphics, but quite often the trade off comes with functionality.
The purpose of any website should be for it to work as an automated salesperson that works round the clock bringing in new leads for your business so that every time you go to your inbox there are new email enquiries inside waiting to be converted into sales.
The purpose of each website will of course vary depending on what your business is. A website can be used to collect contact details of potential customers for contact at a later date, it could be used to generate enquiries for you to answer with a quote, or it can sell your products automatically, either way, the point is your website must have a purpose!!
Once you know the purpose of your site, you should think about calls to action. Your site should have a call to action on each page i.e. each visitor has some kind of action to take once they’ve read the content on the page. The content of your pages should be structured as follows, identify the problem that a visitor of your site would have, explain how you can solve it, provide an easy, simple way for the prospect to contact you.
Only once you have this in place so that your site works like a proper Sales Funnel should you concentrate on generating traffic to your site. Traffic generation presents another potential issue for many web designers. In order for your website to be able to function at its best in the search engines, you will need to avoid some functionality.
The best course of action is to seek advice from an experienced SEO company before you commission your web design so as to avoid having to completely re-write your content and re-design your site in order to get it ranking well in search engines.
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