An Explanation Of Google PR
It is no secret that in order to get your website ranked highly in the results pages of search engines like Google, you need to have links pointing at your site, and lots of them. But some links are worth more than others. You can be ranked above a site that has 20,000 links with 3000 if yours are of a better quality.
There are many things that affect how much a given link is worth but the main one that holds the most weight is the Page Rank or PR that Google has assigned the page youre receiving the link from.
Basically, Google ranks every page it comes across (not straight away, they review it every 6 months or so) from zero to ten. Zero being the lowest, and ten of course being the highest. There are pages that Google doesnt rank that will have Page Rank (PR) n/a, this will most likely mean that Google has not found that page yet, or it is an insignificant page deep within a site, or it could mean that Google doesnt like that site and could have blacklisted it. You will very rarely see a PR 10 site (apart from google.com) as there are only about 8 in the world.
So what does it mean to have a good page rank? Well, a link from a PR 7 page will be considerably more beneficial to your ranking in the search engine results than one from a PR 2. PR is essentially how useful, genuine, important and valuable Google deems a page/site to be, and so if a PR 7 or 8 site is linking to you, and each link pretty much counts as a vote of quality, then Google can conclude that your site is of high importance and quality and will reward you by putting you higher in the rankings for your chosen keywords.
Having a high PR page does not directly benefit you, but it does mean that you will be in a position to offer better quality links out to other sites, and so you can then request high quality links back. So the higher your PR, the better chance youve got of being ranked highly, but only if you do the work to get the links, it wont do anything on its own.
When you first start trying to get some PR for your site, you will be faced with what is almost a catch 22 situation in that the main way in which PR is achieved, is by getting quality links. However, people will be unwilling to give you and quality links until you have some PR to give them a quality link back. So to start with, it is rather a long process.
A good method to start off with is to find some sites that are in the same position as yourself (with related themes to yours if possible, but I wouldnt worry too much about that) i.e. they are looking to build some PR by getting lots of links, and exchange links with these sites. Then (provided these sites have kept their efforts up) in 6 months to a years time, these sites will have some PR, and will still be linking to you, therefore you will have some PR by then, making these initial link exchanges mutually beneficial.
Links are not the only thing that count when building PR, something else that we know counts towards it is how often the content is updated. Content that is updated on a regular basis hold far more weight with Google than content that is left the same.
This is because the content will appear to have gone stale after a while; after all, news wouldnt be news if it was old! Google likes to be able to give its searchers the most up to date and relevant information it can, and so sites that are regularly updated will be given preference.
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